November 2017 Clubs Exchange Emails

Designer: Juliana Meddick

Creative Brand Manager: Sarah Weber

Creative Studio Lead: Julia Bellomo

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CAMPAIGN OBJECTIVE

The objective of this email is to drive exchanges for club members. The campaign manager wanted to utilize the upcoming Thanksgiving and winter holidays as the theme for these email drops.

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FULL EMAIL CREATIVE

This first drop utilized copy playing on Thanksgiving.

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FULL EMAIL CREATIVE

This second drop fell after Thanksgiving leading towards the following winter holidays. To tie the two drops together, the same illustrative styling was used along with birds to play off the title copy.